Skip to content
English
  • There are no suggestions because the search field is empty.

What's the difference between a contact, a client, and a prospect?

Contact is the umbrella record. Every contact is one of three types:

  • *Household* — A family or individual — primary member, spouse, kids
  • *Organization* — A company or other entity — owners, partners, employees
  • *Center of Influence* — A professional who refers you business — CPA, attorney, alliance partner

Client and prospect are not separate record types — they are the Status on a contact. Statuses are Active, Prospect, Paused, Closed, Lost and Past.