---
title: Key terms
description: *Contact * — The umbrella client record — a household, organization or COI *Household * — A family or individual — primary member, spouse, kids…
---

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September 15, 2026

# Key terms

- ***\*Contact***\* — The umbrella client record — a household, organization or COI
- ***\*Household***\* — A family or individual — primary member, spouse, kids
- ***\*Organization***\* — A company or other entity — owners, partners, employees
- ***\*Center of Influence (COI)***\* — A professional who refers you business — CPA, attorney, alliance partner
- ***\*Person / Member***\* — An individual inside a contact, with a role such as Primary or Spouse
- ***\*Status***\* — Where a contact stands — Active, Prospect, Paused, Closed, Lost, Past
- ***\*Stage***\* — Your firm's own pipeline stage for a contact
- ***\*Opportunity***\* — A deal you are tracking through the pipeline
- ***\*Task*** *— A single piece of work, or a multi-step task*\* — a sequence of steps
- ***\*Step***\* — One stage inside a multi-step task
- ***\*Branch***\* — An alternative path through a multi-step task, chosen by outcome
- ***\*Template***\* — A saved multi-step task, note layout, email or SMS you reuse
- ***\*Automation*** *— A rule inside a multi-step task:* when X, do Y\*
- ***\*Routine***\* — A Virtual Assistant instruction that runs on a schedule
- ***\*Event type***\* — A bookable meeting definition behind a booking link
- ***\*Routing form***\* — A questionnaire that qualifies a prospect before booking
- ***\*Capture tier***\* — How much of a meeting is retained — Notes Only, Summary Only, Full Recording
- ***\*Retention mode***\* — How long records are kept — None, Standard, Compliance (WORM)
- ***\*WORM***\* — Write once, read many — records that cannot be altered or deleted early
- ***\*Debrief***\* — The post-meeting checklist that closes out a meeting
- ***\*Clip***\* — A recorded screen or camera video you share by link
- ***\*Client Portal***\* — The branded area where your clients log in
- ***\*Firm Knowledge***\* — Your firm's reference documents that ground AI answers
- ***\*Touchpoint***\* — A manually logged interaction with a client

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